ZEEKR Launches ZEEKR Certified Official Used Car Program Nationwide on March 6, 2023
ZEEKR Certified, the official used car sub-brand under ZEEKR Intelligent Technology, officially debuted and rolled out nationwide operations on March 6, 2023. Serving as ZEEKR’s exclusive official used car channel, it delivers a full-scenario one-stop solution covering vehicle sales, trade-ins and repurchases, establishing a full-lifecycle value management system for ZEEKR vehicles.
At the launch event, Zhao Yuhui, Vice President of ZEEKR Intelligent Technology, stated that the brand’s official used car business is not profit-driven; its core priority lies in elevating customer satisfaction.
Encompassing intelligent vehicle appraisal, professional inspection, trade-in, upgrade swap, official buyback and certified pre-owned (CPO) vehicle retail services, ZEEKR Certified features four core highlights for vehicle acquisition and valuation:
1. Self-Built Intelligent Valuation System
The new energy used car industry currently lacks mature appraisal frameworks. Most players still adopt inspection criteria designed for gasoline vehicles without dedicated three-electric system rating standards, leading to haggling tactics that leave both sellers and buyers vulnerable to unfair deals.
ZEEKR has independently developed an all-in-one intelligent inspection and appraisal system tailored purely for new energy EVs, standardizing EV used car transactions and fully safeguarding consumer interests.
Leveraging proprietary vehicle data and self-developed inspection tools, ZEEKR has pioneered over 360 professional inspection standards exclusive to smart electric vehicles. Powered by big data and precise algorithmic models, the system automatically generates transparent ratings for the three-electric system condition, historical vehicle status and overall vehicle health. Its vehicle value management platform synthesizes inspection grades and real-time market trends to deliver fair, data-backed quotations.
2. Visualized Value Assessment & Guaranteed Residual Value Buyback
Volatile market fluctuations in the EV segment have triggered widespread owner anxiety over vehicle depreciation. To address this pain point, ZEEKR rolled out an innovative online intelligent residual value assessment tool. Owners can initiate visual vehicle inspections with one tap via the ZEEKR App to generate instant residual value reports and market reference data, enabling real-time tracking of their vehicle’s worth.
Furthermore, ZEEKR offers a guaranteed residual value buyback service. Upon scheduling an on-site inspection by ZEEKR’s professional evaluators, customers will receive an offer within 24 hours, accompanied by a 15-day price lock guarantee. The fully digitalized process protects user privacy and eliminates unsolicited follow-ups, maximizing sellers’ returns.
3. One-Vehicle-One-QR-Code Traceability for Full Vehicle Transparency
Opaque vehicle condition is the top concern for used car buyers, who fear undisclosed collisions, water/fire damage, incomplete maintenance records and hidden defects. ZEEKR solves this challenge with a unique digital identity QR code assigned to every certified pre-owned vehicle.
Each vehicle’s dedicated QR code links to a complete digital file featuring full professional inspection results and latest reconditioning logs, disclosing the vehicle’s full service and accident history without omission.
Stringent sourcing rules apply to all ZEEKR Certified inventory to filter out defective units: eligible vehicles must be under six years old with mileage below 120,000 kilometers, free of structural damage, flooding or fire incidents. Every car must pass the full 360+ point inspection and 55 quality certification checks before entering retail.
4. Industry-Leading Warranty: 6-Year/150,000km Full Vehicle Coverage & Lifetime Three-Electric System Warranty
Most new EV automakers impose vastly differentiated warranty policies between original new-car buyers and subsequent used-car owners. ZEEKR sets an unprecedented industry benchmark with its warranty package: lifetime warranty for the core three-electric system, plus extended full-vehicle coverage valid for six years or 150,000 kilometers, whichever comes first. Certified pre-owned vehicle buyers also enjoy new-car-level perks including hassle-free charging services and a 15-day vehicle return policy—far ahead of most mainstream new-energy vehicle brands in China.
As a limited-time launch promotion, customers who place deposits on ZEEKR Certified used cars between March 6 and April 6 will receive a complimentary charging card loaded with 2,000 kWh of charging credit upon vehicle delivery.
Editorial Comment
ZEEKR’s cumulative vehicle deliveries have surpassed 86,000 units since its launch, with two all-new models slated for release this year targeting an annual delivery goal of 140,000 units. Boasting a solid customer base, premium vehicle pricing and a young, tech-savvy user demographic, ZEEKR’s launch of an official used car program marks a critical expansion of its full-cycle service ecosystem.
The platform delivers a more convenient, worry-free selling channel for existing ZEEKR owners. Meanwhile, its fully transparent vehicle pricing, verified condition reports and extended warranty offerings attract second-hand car buyers into ZEEKR’s brand ecosystem. The initiative brings tangible benefits across multiple fronts: boosting brand recognition, lifting overall customer satisfaction and significantly improving residual value retention for ZEEKR vehicles.
