New 6-Seat SUVs, Price Cuts & New Launches to Dominate Auto Industry H2 2026
Price wars have fully erupted among gasoline vehicle brands, with premium luxury marques including Land Rover, Mercedes-Benz and BMW rolling out fixed all-in pricing packages for most models. Meanwhile, new six-seat SUV launches and widespread discount promotions are set to become core industry buzzwords for the second half of 2026.
Volkswagen Rolls Out Dual Lifetime Warranty Program
Volkswagen has introduced a dual warranty policy exclusively for first owners: lifetime whole-vehicle warranty and lifetime genuine spare parts warranty.
Model-specific trade-in incentives are also available:
Sagitar L: Standard trade-in rebate of 6,000 yuan; returning customers qualify for a maximum 12,000-yuan discount.
Viloran: Its fixed all-in pricing campaign launched in July has been extended into August, starting at 199,900 yuan. Buyers receive a lifetime powertrain warranty, a 15,000-yuan vehicle replacement subsidy, a 2-year zero-interest loan plan and complimentary in-car data benefits.
Volkswagen’s core brand has also launched limited-time bundled offers equivalent to an outright 20,000-yuan price reduction, delivered through combined trade-in allowances, insurance subsidies, purchase tax rebates and delivery gifts.
Gasoline cars currently lag behind comparable new energy vehicles in pricing and premium comfort configurations. To narrow the competitiveness gap in the short term, traditional fuel car makers are leveraging value-added services such as lifetime powertrain warranties to slash long-term vehicle ownership costs.
Chery Launches Heavy Discounts Across Its Lineup
Multiple Chery models carry substantial terminal price cuts and promotional packages:
Tiggo 8 Series (9-tier benefits)
7,000-yuan car purchase fund, 4,000-yuan financial discount and a 2-year zero-interest loan of up to 70,000 yuan
Free permanent basic in-car data, plus complimentary 3GB monthly entertainment data for 3 years
Lifetime whole-vehicle warranty, free roadside assistance and complimentary vehicle pickup & delivery service
Trade-in subsidies ranging from 8,000 to 12,000 yuan, a 3,000-yuan gratitude rebate and complimentary health insurance packages
Fengyun A9L
Launched recently with an official guide price of 149,900 yuan; limited-time promotional pricing starts at 139,900 yuan, marking an immediate post-launch price cut as a strong market incentive.
Arrizo 8 Conquer Edition (7-tier perks)
A 1,000-yuan deposit converts to a 10,000-yuan cash rebate, paired with a maximum 20,000-yuan trade-in allowance. It also includes lifetime warranty, free roadside support, exclusive data packages and flexible financial options.
Xingyuan (10 official promotional benefits)
Complimentary 5-year high-speed & urban NOA intelligent driving system, free charging pile installation, customized paint options and window tint film gifts, alongside financial packages, branded merchandise and free data services. A limited-time super trade-in rebate worth 3,000 yuan is valid until August 31, with promotional pricing starting at 61,800 yuan. Individual dealerships offer an additional discount of roughly 1,000 yuan on-site.
New Energy Brands Ramp Up Price Strategies Ahead of New Model Arrivals
Leapmotor
The upcoming A05S model is poised to disrupt the entry-level segment, with lidar sensors expected to become available as an optional extra for vehicles priced around 70,000 yuan. This move has sent shockwaves through the market, prompting competitors including Changan Qiyuan to roll out preemptive price adjustments and promotions to counter the new model’s impact.
All Leapmotor existing models feature tiered price reductions and incentives:
B01 & B10: 66,000-yuan credit for dual zero-gravity seat package upgrades, 4,000-yuan brand trade-in rebate, zero-down payment 5-year extended loans
D99: 50% discount on lifetime free basic data subscription, complimentary dual 8797 chips (valued at 10,000 yuan), 10,000-yuan brand trade-in subsidy
D19: 14,000-yuan upgrade discount, free dual 8797 chips for designated trims, 10,000-yuan brand trade-in allowance
C10: 6,000-yuan upgrade credit, 5,000-yuan brand trade-in rebate
C11 & C16: 5,000-yuan upgrade fund plus 5,000-yuan brand trade-in subsidy
A10: National subsidies up to 10,000 yuan, 3,000-yuan brand trade-in rebate and 2,000-yuan custom paint allowance
Lafa5: 7,000-yuan limited-time discount and 4,000-yuan brand trade-in subsidy
BYD Seal 06 DM-i
Six core promotional benefits apply:
Limited-time 3,000-yuan charging rebate red envelope and 4,000-yuan super trade-in subsidy; promotional starting price set at 89,800 yuan
Flexible financing plans including zero down payment and zero-interest loans
Original factory extended warranty options: 30,000 km / 1-year or 60,000 km / 2-year coverage
Lifetime three-electric system warranty for non-commercial vehicles; whole-vehicle warranty valid for 6 years or 150,000 km
2 years of complimentary cloud services, 5GB monthly free in-car entertainment data, 24-month roadside emergency assistance and exclusive smart customer support
Free home charging pile and professional installation service
Tesla
Tesla has extended its August promotion bundle combining subsidies and preferential financing:
Model 3 (Rear-Wheel Drive, Long Range, Dual Motor & Performance trims): 8,000-yuan paint option subsidy plus 8,000-yuan insurance rebate; 5-year low or zero-interest loan plans available
Model Y (Rear-Wheel Drive, Dual Motor & Performance trims): 8,000-yuan paint subsidy and favorable financing terms (no insurance rebate included). The repeat purchase incentive for existing owners remains active through the end of August.
Xiaomi Auto
Xiaomi Auto has unveiled August purchase perks alongside updates on its upcoming N70 and N90 new models. Limited stock is available for the SU7 and YU7 sedans, paired with exclusive limited-time offers:
Buyers choose one of two benefits: a 3-year zero-interest loan or a 6,000-yuan insurance subsidy (non-stackable)
Customization discounts: The 33,000-yuan premium comfort tech package for YU7 receives a 6,500-yuan cut; the 15,000-yuan SU7 tech package (featuring ventilated & heated seats, built-in fragrance diffuser and ambient lighting) is discounted by 7,000 yuan
Test drive participants receive limited-edition car models as gifts; returning owners earn extra reward points and complimentary ADAS protection services. All offers are subject to official final announcements.
Toyota Rolls Out Time-Limited Promotional Pricing
Toyota has launched special limited-time rates across key models:
RAV4 Rongfang 2.0L Dual Engine Elite Edition: Official guide price 169,800 yuan, promotional price starting at 136,200 yuan
RAV4 Rongfang 2.0L Gasoline Luxury Edition: Official guide price 179,800 yuan, promotional price starting at 145,600 yuan
Both bundles include a 18,000-yuan cash discount, 5,000-yuan fuel subsidy and a maximum 4,000-yuan trade-in rebate.
Additional model-specific replacement allowances: 6,000 yuan for Avalon, 15,000 yuan for Land Cruiser L and Prado.
Buick Boosts August Discounts for 50th Anniversary Campaign
Buick, which recently renewed its partnership with SAIC Motor, has ramped up year-round terminal discounts further for its “Golden Jubilee: 50 Years of Buick” limited-time campaign covering all vehicle lines:
Envista Plus flagship model: Fixed all-in pricing starting at 399,900 yuan plus a 5-year zero-interest loan plan
LaCrosse & Envision Plus: Dual 10,000-yuan tiered benefits: a 1,000-yuan deposit expands to a 10,000-yuan cash rebate, paired with a 10,000-yuan trade-in allowance
Envista E7 & Envista L7 extended-range EVs: A 1,000-yuan deposit converts to a 6,000-yuan cash discount
Industry Takeaway
Traditional fuel automakers are leaning heavily on lifetime powertrain warranties, stacked trade-in rebates and low-interest financing to offset hardware disadvantages versus EVs. Meanwhile, new energy manufacturers are aggressively slashing entry-level pricing and adding premium optional features to defend market share ahead of fresh product launches, creating an intensely competitive automotive market landscape for the second half of 2026.
